The day we have been (impatiently) waiting for has finally arrived. Yes, my friends, my fellow Janeites, my LBD-enthusiasts: it’s time for Emma Approved!
As expected (and hoped, because it means we have a chance of a Darcy or Lizzie cameo!) Emma Woodhouse, head of the Matchmaking and Lifestyle Division of the developing Highbury Partners Lifestyle Group (and I had to pause the video four or five times to be able to type that out) is using Domino to, as she puts it, document her greatness for when she receives her future achievement award in Lifestyle Excellence. And, you know, drum up more business for her matchmaking services, no doubt.
Emma boasts of her 19-for-19 client success rate and talks about her 20th client– Ryan Weston, 35, CEO of Cuddly Cupcakes (who we see via a still picture, and HELLO, I AM IN YOUR AGE BRACKET RYAN WESTON), who recently became engaged to her friend Annie Taylor, personal chef. And for the first time, we get to hear what will surely become the intro-catch-phrase a la “My name is Lizzie Bennet”, “I am Emma Woodhouse, and this marriage is Emma Approved!”
After the intro, we see a new feature of Domino (or maybe just Emma’s genius?)– a second camera view! Which automatically switches when Alex Knightley, Emma’s partner in charge of the important, but boring, stuff of, you know, actually running a business. While I’m kind of bummed that we won’t have a Knightley Day, I’m also really liking Alex. HELLO, KNIGHTLEY. I BELIEVE I AM IN YOUR AGE BRACKET AS WELL. We’re getting a cute little “ding” sound effect when Emma winks that I’m hoping Domino is doing automatically, because how hilarious would that be? Anyway, Emma waxes rhapsodic about how awesome she is, and Alex seems amused rather than irritated at Emma’s self-aggrandizement (guys, Emma talks really fast. REALLY FAST. Was she on Gilmore Girls?). After telling her that he has some business he needs to talk to her about after she gets done documenting. Emma kicks Alex out and goes back to the story of how she got Ryan and Annie together: dinner with her and her father (oh, PLEASE say we get to meet Mr. Woodhouse, he is the BEST), detecting loneliness behind the facade of success, close friend Annie, nudge nudge, etc. . . when Alex calls via Domino.
Alex lets Emma know that Annie has called her and wants her to call back, and Emma wants to know why Alex is answering her calls. Because she hasn’t hired an assistant (foreshadowing: she hires Harriet. Calling it now!) and needs to. Alex then asks if Emma is recording the conversation, and Emma says no, to which Alex states that recording someone without their permission is technically illegal (he’s right, too, at least in California– they’re an all-parties-must-consent state, at least on the telephone. Oooh, this means Lizzie was totally breaking the law! Darcy really could have sued her!). Oh well, Emma doesn’t care, and I’m guessing Alex doesn’t really care all that much either. Emma cuts him off mid-sentence about resumes for the assistant position to call Annie back.
Annie is adorable! She’s trying to tell Emma that there’s something wrong, but Emma’s too interested in talking about the Emma-Approved center pieces and so-not-Emma-Approved shot luges Ryan wants at the reception. Finally, though, she drops her bomb: she’s thinking about calling off the wedding. Before Emma has a chance to do more than just blink, today’s episode ends.
So, friends, what do we think? I’m liking it so far! Emma seems just like she ought to– a little too confident, a little too self-absorbed, but charming enough that you can’t help but be interested in her. But will Annie call off the wedding? What will that do for Emma’s perfect 20-for-20 average?
Can’t wait for Thursday to find out!
(Note: the Emma Approved videos will be appearing on the Pemberley Digital YouTube Channel, but the Emma Approved channel will also have content. Read up on all the details here.)