The upcoming Amazing Spider-Man will come out on the 29th June in India, four days before it will be released in the United States, Sony Pictures India announced earlier today. The previous Spider-Man franchise films have done particularly well in India and the Managing Director of Sony Pictures India Kercy Daruwala says that a large part of the appeal of The Amazing Spider-Man will be that the U.S. doesn’t get the film until the 3rd of July:
“Each of the Spider-Man franchise films has broken records on its release in this territory. We are very confident that Indian audiences will enjoy the new reboot of the franchise even more because they are watching it before the U.S. and also, as this film has an India connect.”
HollywoodReporter points out that the upcoming James Bond film, Skyfall, ”will open in India on Nov. 2, a week ahead of its U.S. release date,” just as Quantum of Solace did in 2008. The HR article also has quotes from the director of marketing at Sony Pictures India, Divya Pathak, who says:
“Our lineup of strong franchise films with mass appeal and already established high brand recall are ideal for unique and exciting co-promotional activities with like-minded brands, both local and international. Many brands are choosing to partner with our blockbusters because of the incomparable scale of these movies.”
“After completing 75 years as a studio in India, 31 of which I have personally been a part of, I can say without a doubt that this is our biggest and most exciting lineup ever with tried and tested record-breaking performance at the Indian box office,” added Daruwala. “On the whole, we have an ideal mix of the biggest blockbuster action movies as well as comedy, drama and family films with an arsenal of great directors and top rung stars.”
When you take into account the fact that The Avengers was released in the U.K. before the U.S. (as Avengers Assemble), will it become a trend in film releases to let the States have the film only after everyone else has tried a piece of the pie? Is this fair? Let us know in comments!